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SEO Explained - SEO guide for beginners For 2020

 




What is SEO?


SEO stands for "Search Engine Optimization".In easy words we can say that the optimization of any website for the purpose of ranking website in any search engine. SEO helps us to engage more users to our website. 

Why SEO is Important:


As we know that there there are millions of posts published every day related to a large number of topics, which are also submitted to search engines. But only a few of them are ranked on top positions for targeted keywords.
We also know that 75% of visitors visit any website by searching about their keywords.This provide the websites a large number of free organic traffic from search engines which are very valuable for any blog or website.That's why we submit our websites to search engines to rank our website. 
But it is not so easy to drive traffic to your website from search engines because our website is not only ranked just by submitting it to search engines.This is a long process to rank our website in search engines and so SEO helps us here.

Two Sides of SEO:

Some of you might have listened about the two sides of SEO. So, here we are going to describe about the two sides of SEO which are:

1.White Hat SEO

2.Black Hat SEO 

Now, we are going to differentiate the two sides of SEO:

Blackhat SEO vs. Whitehat SEO


Black Hat SEO:

Black hat SEO is simply just like the "get huge money quickly" scheme. Black Hat SEO's just focus on making some thousand dollars quickly. Although they are not in the long game in the race of online competition.

Black Hat SEO simply optimize  content for get quick ranking in search engines without considering the content for the visitors or humans. Blackhat SEO bends the rules and search engine algorithms to a some extent.But these websites soon get banned and fails to make their online world sustainable.

To overcome this search engines changes their algorithms time to time and so, blackhat SEO can't be sustained for a long period of time.

White Hat SEO:

White Hat SEO is the just opposite of blackhat SEO. White Hats focus on providing quality content to the readers.They are doing their SEO without breaking or going against the rules of Search Engines. Thus, they success in building a sustainable online business.They provide us complete information with a quality content.

Their ranking doesn't gets changed by change in algorithms of search engines but they depends on the quality of content.This may take a long time to rank website using this method but it will help us to build our business sustainable.

Factors Affecting your SEO:

SEO mainly depends on the following factors for any website:

1. Website Loading Speed:

This is one of the main factors affecting SEO for a website. If your  web page load in a short period then search engine crawlers can easily find your website and thus your ranking is also affected.

2. Secure and accessible website:

Search engine search bots or crawlers prefer to rank a website which is more secure and easily acessible to users. So,if your website have security certificates such as SSL installed then there are more chances of your website get high ranked

3. Mobile Responsive:

Search engines also check is your website responsive according to mobile.A website having a responsive theme has more chances to fetch higher rankings than that compared to website with non-responsive theme.

4. Domain Properties:

The properties of domain such as domain authority,domain age and domains related to the search keywords also determine SEO of a website.

5. Optimized content:

SEO also depends on how much content is optimized for a user. A website having more optimized content for visitors have more chances to get higher rankings.

How can you increase your rankings:

If you looking for some ways to increase you SEO rankings, there are some effective method for improving your SEO:

1.Page Loading

Assume you are going to visit to a website and it takes more than 10 second for loading, you won't be irritated, of course why you won't be and there are also chances that you would never prefer to visit a site with a slow loading speed.

But this thing also affect the SEO for your website, because every search engine prefers high ranings to a fast loading website page.

2. Publish quality content:

If you are having problems in ranking your website in search engines,then you must have to produce high quality content to your blog or website.This will surely help you to improve your SEO and improve your user ratings.

3. Use Outbound Links:

You can also use outbound links to increase your SEO rankings.Outbound links are links suggesting visitor to read a related posts.This helps you to increase your SEO rankings and decrease your bounce rate for your website.

4. Explain more than text:

You can add more understanding content with the help of images or videos.As watching videos is easier to understand anything rather than reading.So, using more images and videos to explain your content will increase user loyality for you and they could get a better experiece.

5. Properly optimize your content:

Optimizing your content for users and make it easily accessible for users will surely increase your SEO rankings.For example making your website optimized for mobile users will increase your userbase as you will be able to attract more users with same content.

This is the overview of SEO for understanding the topic of SEO for beginners.We will continue learning more about SEO in next posts. So follow and keep connected with "Learn Web" learn more about SEO.

Thank you for reading,                                                                                                                                   Happy Koding......

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